Electric scooters have come a long way, and Pure Electric is here again to lead the industry with its most advanced lineup yet.
If you’re thinking about switching to an electric scooter or upgrading your current one, Pure Electric’s new models are worth a serious look. These models are designed for all types of riders, whether you’re after power, portability, or premium comfort.
Let’s take a closer look at what’s new, what’s improved, and why you should choose Pure Electric for your next ride.
Contents:
- Pure Electric Scooter Models for 2025
- Pure Electric’s Growing Global Presence
- Your Next Scooter Awaits Here at Electric Kicks
Pure Electric Scooter Models for 2025
This year’s Pure e-scooters are more efficient and better equipped for the modern rider. With refined engineering and cutting-edge features, the 2025 lineup offers a ride for every lifestyle. Here’s what you need to know.
Pure Escape+
For riders who want more out of their scooter – more stability, more durability, and more time on the road – the Pure Escape+ is the perfect choice. This is Pure Electric’s most robust e-scooter yet, designed to handle challenging rides and deliver more mileage.
Featuring the brand’s trademark front-facing stance, the Escape+ is equipped with swept handlebars that provide extra control. Meanwhile, its tyres sport improved tread for enhanced grip, so you can ride confidently on rougher trails.
As with any Pure Electric scooter, the Escape+ is built durably, with a strong steel frame and sturdy perforated footpads. It is powered by a 500W motor with 900W of peak power, which allows it to handle hills and cover a range of up to 50 KMS on a single charge.
The scooter is also IP65 rated, which means you can safely use it through light rain and shallow puddles. Plus, the large high-quality tubeless 10-inch tyres are significantly protected against punctures and deliver great grip traction. Available in three colours – Black & Gunmetal, Fluro Yellow, and Sage Green – so you can choose the look that suits your style.
Take life by the handlebars with the Pure Escape+!
Pure Flex
The world’s most compact electric scooter is back! If there’s a scooter built intentionally for city life, it’s the Pure Flex.
Named 2024’s best electric scooter by T3, the Pure Flex is known for its smart design, particularly its unique forward-facing stance that offers better balance and control. The ultra-compact 16.2-KG frame also folds down quickly and fits into car boots, public transport racks, and your small spaces at home.
Don’t be mistaken, however, as small does not mean weak. With a 500W motor that delivers 900W of peak power, it maintains a 25 KPH speed and takes on hills up to 19% gradient. This is definitely an upgrade compared to the previous version’s 710W peak motor. It also covers a good 40-KM range using its 36V battery.
It’s no wonder why the scooter was featured in last year’s WorldChanger event in Austria. A celebration of ideas that make a difference, the event was the perfect place to showcase the Pure Flex.
If you need a scooter that’s built for modern life, the Pure Flex is it.
Pure x McLaren
A partnership between two of the biggest names in mobility, the Pure x McLaren scooter brings racing heritage to city streets, combining precision engineering with cutting-edge design. Finished in McLaren’s iconic Orange livery, a nod to the motorsport legend, or a sleek Black for a refined, understated look, this scooter definitely makes a statement.
The stylish scooter has all the makings of an excellent ride: a forward-facing stance, a slimline profile with folding handlebars and footpads, a robust 500W motor with 900W of peak power, and integrated lights for safe riding.
However, it’s the racing legacy that makes this scooter one of a kind.
The Pure x McLaren electric scooter pays tribute to McLaren and sets a new standard for urban travel. It’s precision and performance beyond the racetrack, as Pure Electric and McLaren combine their shared passion for high-performance engineering and pioneering design. It’s the racing spirit of McLaren on two wheels.
PS: Even Snoop Dogg couldn’t resist. Check out his ride here!
Pure Air4
The Pure Air series is proof that a great ride can keep getting better. Now on its fourth generation, the Pure Air4 has been refined for more power and better hill climbing. Whether you’re commuting or just out for a leisurely ride, this scooter delivers the balance of performance and reliability that riders have come to expect from Pure Electric.
From the Pure Air3’s 550W peak motor, the Pure Air4 is now equipped with a more powerful 710W motor, which ensures swifter acceleration. It’s also now capable of scaling steeper hills, from its predecessor’s 14% to a much steeper 19%.
The 4th generation scooter retains the same 30-KM range – perfect for city riding – and a high IP65 water resistance level for riding through puddles and light rain. The three speed modes on thePure Air4 allow you to adjust your pace, while the quick 4-hour recharge gets you back on the road faster.
Every feature that made the original a commuter favourite is still in the Pure Air4, but now it’s stronger, more efficient, and ready for whatever your day brings.
Pure Air4 Pro
Our topselling Pure Air Pro scooter is back as the Pure Air4 Pro! Taking everything great about its previous version, the Pure Air4 Pro is refined for a smoother, more confident ride.
As with every other Pure Electric scooter, the Pure Air4 is designed by the company’s UK-based engineering team and now delivers more range, more power, and a different level of stability that sets it apart from other scooters in its class.
Retaining the same 40-KM, as the Pure Air3 Pro, the 4th-generation Pure Air Pro is now equipped with a more powerful 900W peak power motor (an upgrade from the former’s 710W peak power motor). Plus, it sports a new high-grip rubber deck that adds extra comfort. Safety features still include a complete lighting system with indicators and Pure Electric’s Active Steering Stabilisation.
If you’re after more power and more comfort from your scooter, the Pure Air4 should be on your list.
Pure Air4 Pro Colour
The Pure Air4 Pro is available in classic colours that don’t deviate much from the Pure Air aesthetic. However, if you’re after a brighter and bolder look, then you should definitely check out the Pure Air4 Colour!
Available in seven exciting colours, the Pure Air4 Colour has the exact same specs, offers the same strong performance, and delivers the same smooth ride as the Pure Air4… just in a more vibrant way.
Ride with confidence in a colour that suits you – choose from Sage Green, Sand, Soft Red, Blue, Pink, or Yellow.
Pure Air4 Pro Boost
Are you looking to pick up the pace? The Pure Air4 Pro Boost is 20% faster than the Air4 Pro, hitting speeds of up to 30 KPH while keeping you stable and in control.
Like the Pure Air4, the Pure Air4 Boost is equipped with a 500W motor with 900W peak power, which delivers quick acceleration and easy hill climbing (designed for 19% hill gradient). It also covers up to a 40-KM range on a single charge.
But speed is nothing without control – good thing the Pure Air4 Boost also features Pure Electric’s active steering stabilisation that reduces wobble and keeps you steady as you ride. Meanwhile, the high-grip rubber deck gives you solid footing.
Fast, smooth, and reliable, the Pure Air4 Boost is the perfect ride for effortless riding.
Pure Electric’s Growing Global Presence
Founded by Adam Norris in 2018, Pure Electric combines cutting-edge engineering with a commitment to reduce congestion and emissions. Since its initial launch, the company has sold over 285,000 electric scooters, a testament to the growing need for smarter, more sustainable transportation.
But it doesn’t end there. Pure Electric’s mission is to transform city travel for people around the world. With this goal in mind, the company has been rapidly expanding across the globe.
In 2024, Pure Electric launched in the Netherlands, Switzerland, Germany, Benelux, and Austria, as well as in Japan and China. December then marked the brand’s official entry into the GCC region, particularly in Dubai, Abu Dhabi, and Saudi Arabia.
Demand for Pure Electric scooters continues to grow worldwide. With 7 awards under its belt – including the T3 Award for Best Electric Scooter in 2024, the RedDot Award for Design in 2023, A’Design Scooter Design Award in 2022-2023, and the Good Design Award Gold Winner in 2023 – the company proves that sustainability, great design, and innovation can go hand in hand.
Your Next Scooter Awaits Here at Electric Kicks
Pure Electric is moving forward with its most exciting lineup yet. With more power, enhanced comfort, and smart features, the 2025 range is designed with real-world riders in mind. As Pure Electric grows into new markets, the focus stays the same: making city travel easier, safer, and more enjoyable.
Watch out for the official launch of the 2025 Pure Electric lineup at Electric Kicks, and get ready to ride.