Pure Electric

Pure Electric has earned a name for itself for cutting-edge technology and fearless, innovative design. Thanks to Electric Kicks, Europe’s most prestigious electric scooter brand is now available here—a major milestone not only for us but for every Australian rider.

Elevate your commutes and experience top-notch quality, convenience, and performance with an electric scooter from Pure Electric.

Pure Electric is the brainchild of entrepreneur Adam Norris, father of F1 star Lando Norris. What started as a passion project back in 2018 has won international acclaim. 

The UK-based company was founded on the belief that electric micromobility is the ideal solution to fix broken urban ecosystems, minimise pollution and dangerous greenhouse emissions, and improve city travel.

Pure Electric has reinvented the electric ride as we know it—a reminder that it is possible to work around the limitations of electric scooters, similar to how they can swerve around traffic to escape gridlock. 

Engineered to be sleeker and even more portable, Pure Electric e-scooters aim to meet the changing needs of the modern commuter. Select models have taken on a revolutionary approach, challenging what we previously thought was the only way to ride electric scooters. 

And this is a company that walks the talk, championing sustainable practices in its very own facilities by running headquarters on renewable energy, using environmentally-friendly and recyclable supplies, reducing the use of plastic in their packaging, and more. 

Electric scooters are the future of transportation, and Pure Electric remains in the centre of the movement. Today, Europe’s most trusted brand continues its journey to creating a global impact by expanding its reach into more countries around the world.

The Pure Air range is built for daily commuting, featuring lightweight designs, sufficient range, and legally abiding top speeds that comply with most states’ regulations. With a 25-kph top speed, any electric scooter from the Pure Air line is an ideal choice for commuters living or working in cities with strict speed limits.

There are three models in the Pure Air lineup: the Pure Air³, the Pure Air³ Pro, and the Pure Air³ Pro+. 

While each achieves similar top speeds, the key differences lie in motor power and mileage. The base model, the Pure Air³, has a 550W motor and covers a 30-km range, while the Pure Air³ Pro and the Pure Air³ Pro+ are both equipped with 710W motors and can cover 40 km and 50 km, respectively. 

All three models are lightweight at 15.9 kg (for the Pure Air³) and 16.9 kg (for the Pure Air³ Pro and the Pure Air³ Pro+). Despite this, they are all built to withstand heavy downpours, as they sport an impressive IP65 water-resistance rating—something you will rarely see in commuter e-scooters of this price point. 

Aside from its ultra-high IP rating, the Pure Air electric scooters feature Active Steering Stabilisation, a technology that keeps the handlebar in the centre after turning for better control, which ensures smooth rides even over rough ground and inspires confidence even among beginner riders.

The Pure Air line also boasts regenerative braking, another feature that we used to only see among more expensive performance e-scooters. This mechanism allows the electric scooter to conserve and reuse energy as you ride, which extends your range and prolongs the battery life.

Learn more about the Pure Air line here.

Pure Electric has made daring design choices and taken on a bold new stance with the Pure Advance range—not just to make a statement but to make electric scooters more practical and accessible to all kinds of riders.

Traditional electric scooters often require a good level of balance, as riders must position their feet one in front of the other while riding. The Pure Advance challenges this by simply changing the configuration, allowing riders to ride in a front-facing position with both feet parallel across the other. The result is a much more comfortable experience with riders in full control of the scooter.

The front-facing design is a common feature of all three models in the range, namely the Pure Advance, the Pure Advance+, and the Pure Advance Flex.

Similar to Pure Air, Pure Advance e-scooters have legally abiding top speeds and can cover decent ranges (40 km for the Advance and the Advance Flex and 50 km for the Pure Advance+). But unlike the Pure Air lineup, there are more differences to these models beyond motor power and range. 

Apart from the unique riding position, the Pure Advance electric scooters are designed to be truly portable. The Advance and the Advance+ feature a slimline folding design, with the stem, handlebars, and footboards all folding inwards to make the folded form 70% narrower than regular e-scooters.

On the other hand, the Pure Advance Flex is the ultimate compact electric scooter. It takes what its siblings do a step further, packing down the entire deck, stem, body, and handlebars in 5 steps to create a folded form that takes up the least amount of space possible. 

Just like the Pure Air line, every electric scooter in the Pure Advance range is rated IP65 for the highest protection against the elements. They also feature regenerative braking and Active Steering Stabilisation to help you maintain pure control over your e-scooter.

Learn more about the Pure Advance line here.

Pure Electric scooters may not be the fastest or the most robust in terms of power (and they aren’t meant to be), but they offer something more: a flair for addressing real-life riding problems.

Characterised by clean and lightweight designs, Pure e scooters are not only pleasing to look at but are also convenient to transport and store. With carefully chosen components, every Pure Electric scooter regardless of range is waterproof so you can keep riding in any weather. 

Pure Electric holds safety in the highest regard, making sure that every ride released has undergone thorough testing and approval from their expert technical team. Each model is equipped with a headlamp, a brake light, and indicators. On the Advance models, you’ll also be getting running lights. 

To further enrich your riding experience, Pure e-scooters can be synced with the brand’s official app, which is compatible with both iOS and Android. 

Pure Electric is committed to improving the urban commuting experience, and this dedication shows in their electric scooters.

Change the way you commute with a Pure Electric scooter from Electric Kicks! Whether it’s a model from Pure Air or Pure Advance, you’ll be able to make a difference while enjoying a more comfortable and enjoyable ride.

If you are ready to make a purchase, don’t hesitate to reach out to us to learn more about the e-scooter models we are offering. No matter your riding preference or skill, we surely have the perfect ride for you. Call us now at 1300 054 257 to get in touch with our team!