THE E-SCOOTER RE-INVENTED.
Turn away from convention.
Re-designed from the ground up, this fundamentally different riding position spreads your weight evenly on either side of the chassis – for unrivalled stability, greater control and advanced safety.
At just 16.2 kg, the Pure Advance+ remains lightweight and portable, making it easy to store, carry, and take anywhere.
Designed to fit into your life.
You can store your Pure Advance+ e-scooter neatly against walls or in tight spaces. The slimline folding design is 70% narrower than a standard e-scooter.
Beautifully powerful and tough
Now with a more powerful 900W peak motor (an upgrade from its predecessor's 710W peak motor), the Pure Advance+ delivers smooth acceleration and effortless hill climbing, making every journey easy and efficient.
Meanwhile, large 10” tubeless tyres offer superior grip and puncture resistance and keep you steady and comfortable over uneven surfaces. Plus, Pure’s Active Steering Stabilisation further enhances control, preventing handlebar wobble for a smooth, confident ride.
Built for all-weather riding
With an IP65 waterproof rating, the Pure Advance+ is designed to handle rain and puddles without causing water damage. Its durable construction ensures reliable performance in various weather conditions, so you can ride with confidence year-round.
Class-leading safety features, as standard
Pure Electric believes in raising standards for rider safety. The Pure Advance+ features bright front and rear lighting, including a powerful 150-lumen front light. Integrated front handlebar and rear footpad indicators make sure you’re seen from every angle.
A dual-braking system — a front drum brake with a rear e-brake — delivers responsive and reliable stopping power.
Smart connectivity
Stay connected with the Pure Electric app, which allows you to monitor your ride, track performance, and access additional features for a smarter riding experience.