Adam Norris, father of F1 driver Lando Norris and founder of Pure Electric, launches an official partnership with McLaren—and Electric Kicks is proud to announce that we'll be among the first to offer the new Pure x McLaren scooter.
https://www.electrickicks.com.au/products/pure-mclaren-special-edition-electric-scooter
World-class racing meets world-class riding
Pure have teamed up with racing legends, McLaren, to bring you the Pure x McLaren 2024 collection. A pioneering design works with world-class engineering, taking the power of papaya beyond the racetrack.
Precision + performance. Beyond the racetrack. A meeting of the minds has occurred between Pure and McLaren, fusing their shared passion for high-performance engineering and pioneering design. This unique partnership captures the racing spirit of McLaren, now on two wheels. Together, the two names join forces to set a new standard for urban travel.
Experience the power of Papaya. Finished in McLaren’s historic orange livery—made iconic by racing legends—the electric scooter features Pure’s innovative front-facing riding position. By balancing your weight across the chassis, it delivers significantly enhanced stability, control, and overall safety.
Running on up to 710W peak power and covering a maximum of 50 kilometres of range in a single charge, the Pure x McLaren electric scooter pays tribute to McLaren’s unstoppable legacy.
Designed by racing legends and ridden by F1’s elites, the Pure x McLaren e-scooter is also available in sleek Black.
Adam Norris, founder of Pure Electric, commented: “Following the success of our Senna Special Edition scooter, I feel very honoured to be announcing an official partnership with McLaren and two new product collaborations. We are on a mission to improve city travel and this collaboration reflects the pioneering engineering and design that we stand for.”
The new Pure x McLaren Special Edition E-Scooter will be available to pre-order on Thursday, 4th July.
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About Pure Electric:
Pure Electric was founded in 2018 by entrepreneur Adam Norris and his passion for new, game-changing technology that improves everyday lives. Today, Pure Electric is a globally award-winning, market leading manufacturer of British designed and engineered electric scooters with 250,000 Pure riders across the globe. Pure is revolutionising urban mobility by transforming e-scooters into indispensable, stylish tools for urbanities. Through advanced technology and innovative design, the goal is to make city travel faster, cleaner, safer, and more sustainable, much like Tesla is doing for automotive transport.